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Experiments in Email Marketing: Principles of Effective Emails Based on A/B Testing

Increase Donor Responses to Your Emails

2016 Email Study Now Available (PDF)

What are the best ways to increase email performance and response rates? What types of gift planning offers produce the most responses? How do donors respond to words like "bequest," "estate plan" and "tax benefits"? What is the impact of colors and fonts on readability for fundraising emails? How do donors respond to emails based on the date and/or time they are delivered?

Crescendo's 2016 email study — Experiments in Email Marketing: Principles of Effective Emails Based on A/B Testing — contains the answers to these questions and more. Understand your donor's preferences and responses to your email marketing. Make better use of email to reach prospects and multiply gifts.

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