Planned Giving in COVID-19 Marketing Study Now Available
Centering Your Outreach to Value and Inform Your Donors
How are charities reaching out to their planned giving donors in COVID-19? Who is closing planned gifts and how are they doing it? What does planned giving data tell us about donor interests, motivations and giving during this time? What strategies should your charity employ to reach, recognize and retain your donors moving forward?
Crescendo's 2020 marketing study — Insights into Planned Giving in COVID-19 — offers insights into the top planned and blended gifts trends during COVID-19, utilizing data from Crescendo's COVID-19 survey, cloud software and GiftLegacy marketing system. It also includes best practices and examples of effective charity communications for reaching out to donors during this time.
