Guideposts for Print Marketing: Achieving Impact for Philanthropy

As you look to the future, have you thought about how to increase the impact of your marketing? Donors are shifting how they respond to nonprofits, and fundraisers must shift to a new framework for outreach. Print continues to play an important role in donor communications.

Crescendo's 2022 marketing study — Guideposts for Print Marketing — shares with you five guideposts for effective print marketing. We hope you will find the ideas and examples shared in this study inspiring as your organization considers how to re-envision its marketing to be relevant and impactful in the current environment.