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Captivate & Engage Your Donor Audience

In today's digitally driven world, electronic newsletters have emerged as dynamic and versatile tools in the realm of planned giving and nonprofit engagement. They serve as vital communication bridges, connecting organizations with their supporters and nurturing relationships that extend beyond simple emails.

If you have ever participated in a Crescendo webinar or engaged in a strategy call with your GiftLegacy representative, you have likely heard our encouragement and emphasis on crafting quality eNewsletters for your audience. Your eNewsletters can be an important communication strategy. The eNewsletters are purpose-built to deliver valuable content, updates, and insights directly to the inboxes of supporters, donors and prospects. Their mission is to educate, engage and inspire action, all while fostering a sense of community and connection with your organization.

You might be wondering, 'Where do I start?' or 'How can I generate fresh content ideas every month?' To address this, we present seven engaging and impactful ideas that can express your gratitude for their support and guide donors on the path to making a lasting impact through planned giving.

Here are a few suggestions and ideas to help kick-start your campaigns.

Donor Stories

Legacy Society

Estate Planning Events

Holiday Events

Tax Savings

Campus Projects & Staff

Advisor Resources

With these strategies, your eNewsletter becomes a dynamic tool that educates, engages and strengthens your connection with donors. Your donors may benefit from a more impactful and enduring philanthropic journey as a result. Let's embark on this mission together, enriching the lives of your supporters and advancing the noble causes your organization champions. If you would like to explore more ways to grow your planned giving program and discuss eNewsletter strategies, please contact us. We are here to help!

Ryan LaCanfora

By Ryan LaCanfora
Integrated Marketing - Northeast Region, Crescendo Interactive, Inc.

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