Planned Giving Bequest

Marketing Education (CresCoaching)

Crescendo gives you more than just the tools to reach your goals. CresCoaching provides resources to build and launch an effective planned gifts marketing program to close more gifts and grow your legacy society. You will walk away with a time and cost efficient marketing plan that is tailored specifically to your organization.

CresCoaching starts with a webinar in week one to give you a framework to implement a marketing plan with bequest campaign strategies, IRA Rollover marketing and blended gifts. Weeks two and three include personal calls with a CresCoach to build your custom marketing plan. Week four is a valuable networking opportunity that enables you to view plans from other organizations. The time commitment for weeks one through four is about an hour per week. Week five is our Market Major and DAF Gifts webinar - a two-hour hands-on session that shows you how to propose and close major and DAF gifts.

* Weeks 2, 3 & 4 ‑ Personal calls (to be scheduled)

WEEK 1 * weeks 2, 3 & 4 WEEK 4 WEEK 5
4/23/2024 To be scheduled 5/21/2024 7/3/2024
6/4/2024 To be scheduled 6/25/2024 7/3/2024
7/2/2024 To be scheduled 7/23/2024 9/17/2024
7/30/2024 To be scheduled 8/20/2024 9/17/2024
9/3/2024 To be scheduled 10/1/2024 11/6/2024
10/8/2024 To be scheduled 10/29/2024 11/6/2024
11/5/2024 To be scheduled 12/10/2024 To be scheduled

What People Are Saying

We are proud to have had the following organizations, among many others, as part of our CresCoaching:

"Just wanted to thank you for the time spent on the marketing plan overview yesterday. It was good to hear others share their plans as well as having Charles comment on each of our plans. This has some accountability 'built in' for us. Too often service providers are just satisfied with supplying a product/service. Crescendo 'walks along side us' to better enable our success in helping our donors be all that they wish to be in supporting our cause."

— Michael Fischer
Senior Gift Planning Advocate
The Lutheran Church-Missouri Synod

"I have appreciated the personalized coaching Crescendo offers its clients - what an outstanding partnership. The CresCoaches are so helpful in the personalized assistance to provide information on effectively utilizing the tools available through the CresManager system. The depth of the offerings in CresManager is astounding, and the personalized help in learning how to use these tools is greatly appreciated."

— Dale Zschoche
Executive Director of Gift Planning
Air Force Academy


Would you like to learn more about our services?
Please contact us for a free demonstration